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Consulting

My consulting work is meant to jump start teams with knowledge, new skills, and educational materials that are used long-term. From qualitative content audits to accessible writing systems to ADA Title II compliance strategy, I consult. Sometimes I consult on all the things as part of a long engagement, other times on a single item. â€‹â€‹

Content Audits

City of Minneapolis, Twitter

Most projects are well-served by a content audit. Website redesigns, updates to push notifications, or reimagining empty and error states. You name it, a content audit could probably help. A content audit helps you learn the current state of your properties, the range of diversity (and inconsistency) you have, content types, and the sheer number of pages / screens you need to update.​​

Page-by-page

While working on the City of Minneapolis website redesign, we started with a content audit. In addition to indexing unique content types on each page, I assessed the audience, readability, voice and tone, and design inconsistencies against the brand guidelines and our audit criteria. It gave the team a clear picture of the content work to be done, and what educational materials and trainings I needed to create to support that effort.

Critical flows

The page-by-page content audit gives you a granular view of your digital properties. Depending on the scope of work, and time available to conduct the audit, focusing on critical flows can be a more strategic approach. This method allows you to focus on fixing important parts of your site such as anything to do with log in, payments, or security on your platform.

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At Twitter, there were thousands of screens. Manually auditing all of them for accessibility was out of the question. Instead, I worked with my content and engineering colleagues to identify critical flows that could cause the most friction for our customers with disabilities. The audit was much faster to complete, and the engineers had an actionable, prioritized list of issues to fix.

Accessibility Consulting

US Bank, Twitter, Airbnb

As an accessibility â€‹subject matter expert, I’ve consulted with teams as an embedded resource, during Design and Writing office hours, directly in Figma design files, one-on-one, or as a freelance consultant. â€‹

At US Bank, Twitter, and Airbnb I joined office hours to provide writing and accessibility feedback to designers, writers, engineers, and quality assurance (QA) testers. Sometimes the feedback was as simple as adding a heading, while other times it was more complex and required accessibility labeling, or changes to the design. Knowledge of the Web Content Accessibility Guidelines (WCAG) is required for this work. As an IAAP Certified Professional in Accessibility Core Competencies (CPACC), I’m well-versed in WCAG and the other Web Authoring Initiative (WAI) resources, such as Authoring Tools, WAI-ARIA, and cognitive accessibility guidance.

Compliance strategy

Supporting accessibility compliance for government entities and public institutions has been some of my most rewarding work. This type of work helps ensure that everyone, with no exceptions, is able to access digital content that impacts their ability to fully participate in the daily life of their community.

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The key components of a compliance strategy include:

  • accessibility audit (including content-specific criteria such as reading level and typography)

  • training and education plan

  • remediation plan and roadmap

  • governance and maintenance plan

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