Simplify Consulting

Deliver end-to-end accessibility strategy, education, and implementation support for public institutions, higher education, and corporations. Provide expert guidance related to Web Content Accessibility Guidelines (WCAG), accessible content and design systems, design governance, and organizational accessibility maturity. 

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Write UX and microcopy for digital experiences including push notifications, error messages, media products, and design system documentation.

At the intersection of UX Writing, Digital Accessibility, and the Design System teams, I owned and drove the content accessibility strategy. The strategy included: supporting the writers with education and consultation, creating and maintaining system-level writing accessibility guidelines, participating in big bets for the company, and good ol' fashioned UX writing. I collaborated daily with product and design system designers; Android, iOS, and web engineers; Writing and Design managers and directors; localization managers and program managers. Education was a key part of my role, as I conducted the accessible writing onboarding training for all new writers (UX Writing and Marcom).

Led content accessibility efforts and initiatives across three teams: Content Design, Accessibility Experience, and Design Systems. Created the Twitter Content Accessibility Guide in conformance with WCAG 2.0 Level AA. Created curriculum and trained colleagues and students in accessibility best practices. Managed the @TwitterA11y handle to connect with the disability community, build trust, and raise accessibility awareness. Authored voice and tone guidelines for Content Design and Accessibility Experience teams. Provided consultation for content designers, product designers, researchers, engineers, marketing and communications partners, localization partners, and design directors. Reviewed products and features with mobile and desktop assistive technologies. Collaborated across verticals and horizontals to champion accessibility at all levels of the company, and across disciplines.

Supported designers, developers, copywriters, and business development colleagues with regular and ad hoc consulting and education about digital accessibility best practices, and brand-focused solutions. Contributed to Content and Accessibility Communities of Practice. Collaborated with user experience (UX) peers on accessibility implementation.

Reviewed digital experiences across browsers using TalkBack on Android, VoiceOver on Mac and iOS, and JAWS and NVDA on PC.

Guided clients through the reimagination of their digital presence by using data to tell stories and inform decision-making. Wrote blog content. Led the effort to create accessibility resources, best practices, and process. Clients included Marketplace, Dunn Brothers Coffee, LinkUp, Abbot Downing, City of Minneapolis, and Hamline University.

Wrote and strategized content for B2B and B2C clients including Nike, Swift, Urban Airship, Portland Parks & Recreation, Nau, Big Giant, Wonderly Software, Alliiance Architects, and City of Minneapolis.